A Tempo Livre, through the Center for Sport Studies in Guimarães (CEDG) will launch a new training course for sports leaders, athletes, coaches and coaches, media professionals, teachers and students.
O Sports Communication Course aims to provide participants with knowledge and transversal skills applicable to the daily management of communication in a sports organization, in its interaction with different audiences and media.
The five sessions of the program take place in person, in the month of June, totaling 15 hours of training accredited by IPDJ-IP, within the scope of the continuous training of Sports Coaches (TD) and Physical Education Technicians (TEF), with 3 credit units.
He will be a trainer Paulo Salgado, a professor with a 13-year academic career at the University of Minho and at the Instituto Universitário da Maia and a communication specialist with extensive experience in the areas of Strategic Communication, Communication in Sports Organizations, Corporate Reputation, Brand Management, Communication Planning, Public Speaking, Advertising and marketing. His experience in the communication of FC Porto (2004-2007) and as responsible, in the area of communication and marketing, of the launch of the FC Porto Dragon Force brand, in addition to his condition as trainer at the FPF Football School, guarantee a training program of quality.
The program of sessions will include approaches to Strategic Communication in Sports, Branding & Marketing in Sports, Events and Sports Protocol, Press Advisory and Communication in Digital Environment.
Registration for attending the Communication in Sports Course opens on May 17, the day on which the course presentation session and admission conditions are held.
To register (for free) in the online presentation session of the Communication Course in Sports and get acquainted with the program and objectives, just fill in the digital form, available here: